Environmentalism as advertising
May 20th, 2012 - Posted by Tim Worstall
Whereas conventional companies “pay a whole bunch of money to advertising agencies to come up with a made-up story to try to make the public feel good about their brands, a value-led business puts its resources into adding to the quality ...
Tim Worstall
What do you think about this? Puget Sound Energy Awarded National New Marketer of the Year at Asian American …
May 19th, 2012 - Posted by MarketWatch (press release)
SEATTLE, May 18, 2012 (BUSINESS WIRE) -- Puget Sound Energy (PSE) was recognized at the Asian American Advertising Federation (3AF) Creative Excellence Awards on May 16. As the leading supplier of energy to the Puget Sound region of Western Washington ...
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What do you think about this? Facebook's biggest problem is that it's a media company
May 19th, 2012 - Posted by Washington Post
There's been a lot of attention paid to Facebook's business model recently, especially with the news that General Motors has killed a $10-million advertising campaign devoted to the giant social network — not exactly a great sign of confidence in ...
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What do you think about this? Focus on advertising effectiveness
May 19th, 2012 - Posted by Malaysia Star
By M. HAFIDZ MAHPAR THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth. GroupM Malaysia, believed to be the countrys ...
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What do you think about this? Skechers Advertising a Little too Sketchy For FTC
May 19th, 2012 - Posted by Daily Disruption
“The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” A Shape-ups ad telling consumers to “Shape Up While You Walk,” and “Get in Shape without Setting Foot in a Gym,” and claiming ...
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What do you think about this? SMBs get $1.7 Billion in Online Co-op Advertising, According to New Research …
May 19th, 2012 - Posted by San Francisco Chronicle (press release)
Williamsburg, VA (PRWEB) May 18, 2012 In a report released this week, Borrell Associates estimates that co-op advertising has finally filtered into the digital media space to the tune of $1.7 billion in available dollars. Co-op advertising involves an ...
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What do you think about this? GM to Forgo Pricey Super Bowl Ads
May 19th, 2012 - Posted by Wall Street Journal
General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective but ...
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What do you think about this? Battered media sector keeps its fingers crossed
May 18th, 2012 - Posted by Brisbane Times
| Lean times in the media sector are reflected in industry figures showing a weak advertising market. Photo: Michele Mossop Advertising revenue is the very oxygen of a sector a bit short of puff. BUYING into the local media industry is one for the ... See all stories on this topic » |  Brisbane Times |
What do you think about this? Zuckerberg Likes Facebook IPO and Mad Men
May 18th, 2012 - Posted by Forbes
One of Facebook's advertisers identified hundreds of companies. Simon Mansell of TGB Advertising gave an up-close view of who spends what on Facebook. TGB is one of the social media company's advertising agencies. TGB has over 100 big customers, ...
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What do you think about this? Beach House addresses Volkswagen advertisement controversy
May 18th, 2012 - Posted by Baltimore Sun (blog)
By Wesley Case, The Baltimore Sun Indie bands, be careful — advertising agencies want your sound, and if you say no, they'll hire studio musicians to do their best impression. Patrick Carney, the drummer for the Black Keys, complained of several ...
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What do you think about this? bin Laden's death 'unacceptable' in advertising – poll
May 18th, 2012 - Posted by Galva News
In the poll, which ended May 17 at galvanews.com, 44 percent said it's “unacceptable” to use bin Laden's death in campaign advertising. Closely behind in second place, however was “acceptable” – the choice of 38 percent of respondents.
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What do you think about this? Donna Summer Was Also An Advertising Star (VIDEO)
May 18th, 2012 - Posted by Huffington Post
Summer, who died of cancer at age 63 on Thursday, was a major contributor to commercials long after her popularity crested, Advertising Age pointed out. One song alone, "Love To Love You Baby," served as the soundtrack in commercials for Diesel ...
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What do you think about this? Sandwich Superintendent Suggests Using School Choice Funds For Advertising
May 18th, 2012 - Posted by CapeNews.net
During his presentation to the school committee earlier this month, Dr. Canfield relayed this information and suggested that Sandwich consider doing the same, buying advertising to lure School Choice students to the Sandwich School District, ...
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What do you think about this? Should floating billboards be allowed on Lake Washington?
May 18th, 2012 - Posted by MyNorthwest.com
An advertising and marketing executive wants to put floating billboards on Lake Union and Lake Washington in Seattle. Seattle police and regulators say there are no rules against the floating ads. But 97.3 KIRO FM host Luke Burbank thinks regulations ...
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What do you think about this? Foursquare Hires Former iAd Exec as Revenue Chief
May 18th, 2012 - Posted by AdAge.com
| A month after Ad Age learned that Foursquare will soon launch advertising products, the company has hired its first-ever monetization lead. Steven Rosenblatt was officially brought on last week as Foursquare's chief revenue officer but had been ... See all stories on this topic » |  AdAge.com |
What do you think about this? Facebook Could Move to Capitalize on Search Advertising
May 18th, 2012 - Posted by Marketwire (press release)
In a New York Times article yesterday highlighting the Facebook ( NASDAQ : FB) IPO, it is speculated that Facebook "will not be able to ignore the huge search advertising market for long and will be drawn into creating a search engine that more ...
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What do you think about this? Billionaire pulls plug on plans for advertising blitz targeting Obama
May 18th, 2012 - Posted by Brisbane Times
| Joe Ricketts ... plans a radio blitz against Obama. Photo: AP WASHINGTON: First it was Sheldon Adelson, a casino mogul who helped finance Newt Gingrich's presidential ambitions. Then it was Foster Friess, a multimillionaire with the propensity for ... See all stories on this topic » |  Brisbane Times |
What do you think about this? Shock Advertising: Gucci, Gaga, do Gasps sell?
May 18th, 2012 - Posted by Exec Digital
Gucci, American Apparel, United Colors of Benetton, and Gaga records all have one advertising element in common: they love to shock the hell out of people. While Lady Gaga has made a career out of shocking the masses with the obscene and the profane, ...
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What do you think about this? VOD Advertising Hits A Bullseye, Time Warner To Deploy BlackArrow System-Wide
May 18th, 2012 - Posted by MediaPost Communications
by Joe Mandese, 10 minutes ago In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time Warner Cable, this morning said it would utilize ...
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What do you think about this? SeaChange and Avail-TVN to Demonstrate Multi-Screen Ad Targeting Ecosystem at …
May 18th, 2012 - Posted by MarketWatch (press release)
SHERMAN OAKS, Calif., May 18, 2012 (BUSINESS WIRE) -- SeaChange International (NASDAQ:SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, will use The Cable Show to demonstrate an ecosystem for targeted ...
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What do you think about this? Why I Lost My Faith In Facebook Advertising
May 18th, 2012 - Posted by Forbes
Long before GM pulled its $10M in advertising from Facebook, I lost my faith in the platform. As an online media buyer for American Apparel, I had cut the majority of my spend each month for the preceding 12 months. From the time that Facebook stopped ...
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What do you think about this? Online Video Advertising Immune from Seasonal Fluctuations? [Research]
May 18th, 2012 - Posted by ReelSEO Online Video News
| But that wasn't quite the case with online video advertising. The first quarter of the year is horribly slow in the video game industry as an example, to the point where some days the news takes all of 15 minutes. It's a common theme in the ... See all stories on this topic » |  ReelSEO Online Video News |
What do you think about this? What's Better Than Facebook Advertising? How About Free Advertising
May 18th, 2012 - Posted by Forbes
| Forget spending money to advertise in Facebook co-founder Mark Zuckerberg's virtual world. Jason Sutherland and Larry Lessler are getting word out the old fashioned way: by standing outside the social network's headquarters Friday morning with placards ... See all stories on this topic » |  Forbes |
What do you think about this? Advertisers and Facebook face an uphill battle. But it could be worth it.
May 18th, 2012 - Posted by Christian Science Monitor
| General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ... See all stories on this topic » |  Christian Science Monitor |
What do you think about this? Architectural Record Announces 2012 Excellence in Advertising Awards
May 18th, 2012 - Posted by Sacramento Bee
ArchitecturalRecord.com), McGraw-Hill Construction's prestigious publication, has presented its 16th Annual Excellence in Advertising Awards to 66 companies and agencies. The awards breakfast hosted more than 250 manufacturers, agencies, and architects ...
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What do you think about this? GM Bows Out of Super Bowl Advertising
May 18th, 2012 - Posted by Wall Street Journal
By SHARON TERLEP And SUZANNE VRANICA General Motors Co. has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective ...
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What do you think about this? Advertising at Washington State Ferries | Flickr – Photo Sharing!
May 18th, 2012 - Posted by nobody@flickr.com (WSDOT)
Advertisement for The North Face on one of the ferries on the Seattle/Bainbridge Island route. If you're interested in advertising at Washington State Ferries, visit our advertising page.
Uploads from WSDOT
What do you think about this? Morning Shakeup: Politico Hire's CQ Roll Call's Senior Vice …
May 18th, 2012 - Posted by Betsy Rothstein
Morning Shakeup: Politico Hire's CQ Roll Call's Senior Vice President of Advertising. ... He took the advertising team by storm: bringing in quality sales people, expanding CQ Roll Call's reach and exceeding expectations. No matter where ...
FishbowlDC
What do you think about this? Facebook Advertising Should 'Be Less Creepy,' Says Ad Man
May 18th, 2012 - Posted by The Huffington Post News Editors
From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising, debate has swirled around Facebook's potential to push product and make money. Since Facebook will likely reap billions from ...
The Full Feed from HuffingtonPost.com
What do you think about this? Andy Plesser: (Video) Simulmedia Building "Web-like" Advertising …
May 18th, 2012 - Posted by Andy Plesser
(Video) Simulmedia Building "Web-like" Advertising Delivery Solution for TV - The Huffington Post.
The Huffington Post Full Blog Feed
What do you think about this? Negative Advertising And Voter Turnout « Cheap Talk
May 18th, 2012 - Posted by Sandeep Baliga
how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses through nasty and personal attacks. Drawing on both laboratory experiments and the real world of ...
Cheap Talk
What do you think about this? Brands on Facebook: Advertising Is Optional | Digital – Advertising Age
May 18th, 2012 - Posted by (author unknown)
One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?
Advertising Age - Latest News
What do you think about this? Cash 4 AdSpace Is a New Online Advertising Network for Website …
May 18th, 2012 - Posted by (author unknown)
Press Release: Whether one has a website and sell ad space, or one are an advertiser, there is a new "intelligent" ad service that has been described as the best tool for online advertising. Its creators say it is superior to Google PPC and very ...
SBWire - Latest Press Releases
What do you think about this? DailyDOOH » Blog Archive » Digital Advertising in Little Rock Airport
May 18th, 2012 - Posted by Gail Chiasson
Clear Channel Airports, marketer of airport advertising, has signed a five-year contract with Bill and Hillary Clinton National Airport in Little Rock, Arkansas,to provide state-of-the-art digital advertising to the airport.
DailyDOOH
What do you think about this? PlattForm Advertising crafts a syllabus for success in for-profit college industry
May 18th, 2012 - Posted by Kansas City Business Journal
Dave Admire (left), CEO of PlattForm Advertising, and Chairman Michael Platt have seen the agency grow to 400 employees and 4000 clients. As the for-profit college industry has mushroomed and drawn scrutiny from regulators, PlattForm Advertising has ...
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What do you think about this? Morning Shakeup: Politico Hire's CQ Roll Call's Senior Vice President of …
May 18th, 2012 - Posted by mediabistro.com
| Politico has swooped in and hired CQ Roll Call's Senior VP of Advertising Mark Walters. Before CQ Roll Call Walters was Assoc. Publisher of online advertising for Newsweek. As of Thursday we hear Walters was telling people he was weighing more than one ... See all stories on this topic » |  mediabistro.com |
What do you think about this? FarmVilleFeed.com Partners with Bitcoin Advertising Service
May 18th, 2012 - Posted by WebWire (press release)
In other words, by running advertisements where the advertisers are willing to pay me with Bitcoin, I will be able to save on fees. As a result, I'm now giving priority to Bitcoin-funded ads.” This sentiment has been confirmed by Andrew Bitcoiner, ...
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What do you think about this? Ad exec creates floating billboards for Seattle
May 18th, 2012 - Posted by The Seattle Times
An advertising and marketing executive has come up with the idea of putting floating billboards on Lake Union and Lake Washington in Seattle. The Associated Press No comments have been posted to this article. An advertising and marketing executive has ...
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What do you think about this? Butter Knife Productions Takes First in Dr. Walters Advertising Simulation
May 18th, 2012 - Posted by Patch.com
By Sean Fitzgerald Absegami High School student Taylor Bates, 16 of Galloway, talks about the radio advertisement she created for Yogo Factory with her group Legends of Greatness, as the judges listen, during the annual Dr. Walters Advertising ...
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What do you think about this? Facebook Floatation – Advantages and Disadvantages of Facebook Advertising …
May 18th, 2012 - Posted by Hit Search
By Andrew Redfern @ 18th May 2012 11:04 am The potential benefits of Facebook advertising cannot be ignored, for the simple reason that so many people visit the site multiple times, every day of their lives. The Facebook Advertising Platform provides ...
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What do you think about this? City Tech's Department of Advertising Design and Graphic Arts Will Hold Third …
May 18th, 2012 - Posted by MyPrintResource.com
The Department of Advertising Design and Graphic Arts (ADGA), New York City College of Technology (City Tech), will conduct its third annual student portfolio review on Thursday, May 24, from 3 pm to 8 pm The review will take place in the Times Square ...
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What do you think about this? Facebook sparks divide: GM, Ford advertising strategies diverge
May 18th, 2012 - Posted by Detroit Free Press
By Nathan Bomey The social media marketing strategies of rivals General Motors and Ford have diverged, revealing a sharp divide on the perceived value of Facebook advertising during the critical IPO week for the social network.
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What do you think about this? Velti Schedules Update Call to Discuss Key Financial Metrics
May 18th, 2012 - Posted by MarketWatch (press release)
DUBLIN, Ireland and SAN FRANCISCO, Calif., May 18, 2012 (GlobeNewswire via COMTEX) -- Velti plc (NASDAQ:VELT) , the leading global provider of mobile marketing and advertising technology and solutions, today announced a call to discuss key financial ...
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What do you think about this? Web-based Display Advertisement Market Shoots Up to 190 Billion, Brazilians …
May 18th, 2012 - Posted by Social Barrel
| Web-based Display Advertisement Market Shoots Up to 190 Billion, Brazilians Take On Digital Advertising. (Image: espensorvik, via Flickr / CC) comScore recently released a data showing that 190.5 billion display advertisements were delivered to the ... See all stories on this topic » |  Social Barrel |
What do you think about this? blinkx PLC Announces Results for the Year Ended 31 March 2012
May 18th, 2012 - Posted by PR Newswire (press release)
In this fast-moving industry, blinkx outperformed the online video advertising market by over 80%, which grew at a healthy rate of over 40% annually. This year, we continued to augment our global audience through a growing number of distribution points ...
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What do you think about this? Technology startup Yovia helps advertisers leverage Facebook for real growth
May 18th, 2012 - Posted by MarketWatch (press release)
Yovia's People Engine is a unique technology that matches millions of social media users with select advertisers in a way that works to drive real leads and sales for businesses. Yovia has already helped hundreds of companies including Nickelodeon, ...
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What do you think about this? CFLA Announces Attorney Sponsorship Advertising Program
May 18th, 2012 - Posted by PR.com (press release)
Los Angeles, CA, May 18, 2012 --(PR.com)-- CFLA announces its new “Attorney Profile Sponsorship” on www.certifiedforensicloanauditors.com, receiving more than 10000 views daily, and has more than 7500 back links directed to its source.
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What do you think about this? Apple in trouble over advertising. Again
May 18th, 2012 - Posted by TechEye
Apple is in trouble over its advertising for the second time in a couple of months. For those who came in late, the only real reason for buying the iPhone 4S was to get your paws on the Siri voice activated search assistant. Other than that there was ...
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What do you think about this? Channel 7 breaches licence with tobacco ad
May 18th, 2012 - Posted by Ninemsn
Channel Seven in Adelaide has been found to be in breach of its licence conditions by advertising tobacco. The Australian Communications and Media Authority (ACMA) found the channel breached its licence conditions by broadcasting a tobacco ...
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What do you think about this? A public announcement: advertising is over
May 18th, 2012 - Posted by Wired.co.uk
| Planning a startup and wondering how much of your limited budget to allocate to traditional advertising? We have no doubt of the answer: nothing. Though they shouldn't, traditional advertising and mass media still dominate many marketing budgets. See all stories on this topic » |  Wired.co.uk |
What do you think about this? Facebook flotation: Get ready for a lot more advertising coming your way
May 18th, 2012 - Posted by Evening Standard
Facebook's debut on the stockmarket will result in more targeted advertising for its 30 million UK users, it was predicted today. The social networking giant has been valued at $104 billion (£66bn), bigger than the combined worth of Ford and Boeing.
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