b4-i-4get: The Vinci code of Mastermind
May 31st, 2011 - Posted by Best Media Info
| By Nataranjan Bohidar Advertisers and advertising agencies are hardly likely to forget the commotion MASTERMIND created when it appeared in February 1987. The result of many months of deliberation even before I joined The Times of India Group but ... See all stories on this topic » |  Best Media Info |
1 Comment »
September 13th, 2011 at 2:39 pm
i am a young copywriter in Vanuatu and i am sorry i was so aggressive in my initial response to this article by my very senior sir…i have researched with my friends and they tell me that thanks to MASTERMIND the entire print industry changed…more revenues started flowing in …media people including editors got better salaries… and for the first time journalists began to respect media marketeers and advertising agency people like me …i stand corrected…but i am not ashamed about my original comment ..that after MASTERMIND, media industry , particularly print media did very little to back the TOI and stand united in the onslaught from TV…which is why i run my original comment below…
“MASTERMIND ?! What a name…its for terrorists…so, Times of India terrorizing media…or black money wallahs to advertise more? But didn’t work ..did it?…between 2007 and 2011E industry grown at less or about same as India GDP of 6-7%…what a shame!Whereas black money outside the country is INR 75 trillion, that is 100 times approximately more than entire ad industry of INR 738 billion… this is helping Vanuatu (my adopted country ) more than my country of origin ( Indiaaaah aah ah !!!”