Blue Outdoor Signs Agreement to Sell Ads on Atlantic City Jitneys
February 23rd, 2012 - Posted by MarketWatch (press release)
NEW YORK, Feb 22, 2012 (BUSINESS WIRE) -- Blue Outdoor, a company specializing in outdoor advertising, today announced an exclusive long term agreement with the Atlantic City Jitney Association to sell advertising on the fleet of 190 jitneys.
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What do you think about this? Advertising Pioneer's Gift Fuels New Generation of Ambitions
February 23rd, 2012 - Posted by University of Texas at Dallas (press release)
| Haris Fazlani (center) is congratulated as a Morris Hite Memorial Scholarship winner by Beth Ann Kaminkow, president and CEO of TracyLocke; and Pete Iacovazzi, the education chair of the American Advertising Federation's Dallas chapter. See all stories on this topic » |  University of Texas at Dallas (press release) |
What do you think about this? Director of Advertising: 'Visually exciting, really exhilarating'
February 23rd, 2012 - Posted by The Epoch Times
| LOUIS—Shen Yun Performing Arts Touring Company's rendition of ancient Chinese traditional values portrayed in classical Chinese dance and music was beyond the expectations of Glynelle Wells, director of advertising at the St. Louis Business Journal. See all stories on this topic » |  The Epoch Times |
What do you think about this? City Council approves of advertising on city structures, bus shelters
February 23rd, 2012 - Posted by Revelstoke Times Review
The City of Revelstoke has approved a new advertising policy that will permit ads on bus shelters and other city-owned property. By Aaron Orlando - Revelstoke Times Review Revelstoke residents may see poster or billboard advertising popping up in or on ...
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What do you think about this? Coke, Dr Pepper react to Pepsi ad increase
February 23rd, 2012 - Posted by Reuters
By Martinne Geller Feb 22 (Reuters) - Top executives from PepsiCo Inc's two biggest competitors were unfazed Wednesday by a significant increase of North American advertising by the number two soft-drink maker. Coca-Cola Co Chief Financial Officer Gary ...
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What do you think about this? Interactive-TV Ad Effort Folds
February 23rd, 2012 - Posted by Wall Street Journal
By SHALINI RAMACHANDRAN Major cable operators are shutting down a three-year old joint effort to develop interactive-TV advertising nationally. Canoe Ventures LLC—a consortium of the six largest cable operators including Comcast Corp., ...
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What do you think about this? Addy Awards offers prizes for advertising excellence
February 23rd, 2012 - Posted by MSU State News
The ADDY Awards is an annual competition conducted by the American Advertising Federation and sponsored locally by the Mid-Michigan Creative Alliance, or MMCA, to honor student and professional excellence in advertising, design, marketing and other ...
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What do you think about this? Media General Explores Sale of Newspapers
February 23rd, 2012 - Posted by ABC News
The company also owns 18 TV stations and three digital media advertising services. Last year, Media General's revenue from printed newspapers came to about $300 million, a little less than half of the company's $616 million in total revenue.
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What do you think about this? Fairfax 1H Net Profit Slides, Advertising Markets Deteriorate
February 23rd, 2012 - Posted by Wall Street Journal
AU) said Thursday its first half profit fell 44% on year, dragged down by impairment and restructuring charges and poor advertising markets. "While the results are disappointing, over the last six months Fairfax Media has driven change through the ...
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What do you think about this? AdReady CEO to Share Insights on Digital Marketing Strategies to Support …
February 22nd, 2012 - Posted by MarketWatch (press release)
SEATTLE, WA, Feb 22, 2012 (MARKETWIRE via COMTEX) -- AdReady, creators of powerful software that enables any marketer to master online advertising, today announced its CEO, Karl Siebrecht, will be a featured speaker at STAMATS' Annual Adult Student ...
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What do you think about this? Six Digital Industry Leaders Join Forces to Create the First Digital Content …
February 22nd, 2012 - Posted by MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- In a collaboration first, AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo! join forces to bring the Digital Content NewFronts (#DCNF) to the US market. Online ad spend is expected to grow 23% in ...
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What do you think about this? Chico's FAS Earnings Call Highlights: Advertising ROI and Growth Initiatives
February 22nd, 2012 - Posted by Wall St. Cheat Sheet
It's very energetic, looks very good, but I wanted to know what have you learned from the television – the fall season television advertising that you did at both Chico's and White House, and what does that imply for the marketing budget for spring, ...
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What do you think about this? Hustler Club interstate ad causes controversy
February 22nd, 2012 - Posted by WWL
A New Jersey company that placed an advertisement from a Bourbon Street strip club on its billboard along a busy stretch of interstate said it will take down the risqué ad after receiving a complaint this past week and replace it with another one.
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What do you think about this? Harvest Creative Puts Muscle Into ADDY Prep
February 22nd, 2012 - Posted by Memphis Daily News
| By Sarah Baker The biggest event of the year for the advertising industry is fast approaching, and local agency Harvest Creative is responsible for the theme, “Hustle + Workflow.” On Saturday, Feb. 25, the American Advertising Federation Memphis will ... See all stories on this topic » |  Memphis Daily News |
What do you think about this? Top 7 Favorite Advertising Slogans by Financial Firms
February 22nd, 2012 - Posted by AdvisorOne
| Here are AdvisorOne's favorite advertising slogans for financial firms: 1. EF Hutton: “When EF Hutton talks, people listen” In the 1970s, no advertising slogan resonated more than EF Hutton's boastful claim. In TV commercials a group of people at a ... See all stories on this topic » |  AdvisorOne |
What do you think about this? How Google Glasses Could Revolutionize Virtual Advertising
February 22nd, 2012 - Posted by Forbes
| Google being Google, however, you can be sure advertising will eventually enter into the picture, literally. And when it does, it will most assuredly be in the form of augmented reality. Google already incorporates AR in Google Goggles, a smart phone ... See all stories on this topic » |  Forbes |
What do you think about this? AdRoll Appoints Google's Head of North American Sales Suresh Khanna as Vice …
February 22nd, 2012 - Posted by MarketWatch (press release)
Khanna joins AdRoll after nearly six years with Google, most recently as Director of New Advertiser Sales, where he led and grew North American customer acquisition for Google's full advertising suite. Previously, Khanna headed business development ...
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What do you think about this? Russian advertising: on a roll
February 22nd, 2012 - Posted by Financial Times (blog)
If advertising is the mirror of an economy, Russia has certainly bounced back from the 2008 financial crisis. Advertisers spent Rbs263.4bn ($8.9bn) in Russia last year, 21 per cent more than in 2010 and back above pre-crisis levels, according to the ...
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What do you think about this? Real-Time Advertising Bidding Offers Publisher Control
February 22nd, 2012 - Posted by Folio Magazine
| By Stefanie Botelho As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with ... See all stories on this topic » |  Folio Magazine |
What do you think about this? Lamar Advertising reports 4Q profit
February 22nd, 2012 - Posted by CNBC.com
Lamar Advertising Co. on Wednesday reported a fourth-quarter profit easily exceeding analysts' forecasts as an improving economy increased demand for its billboards, logo signs and transit advertising, the company reported Wednesday.
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What do you think about this? APN unveils $45m full-year loss
February 22nd, 2012 - Posted by Brisbane Times
APN News & Media has unveiled a $45.1 million full-year loss as it prepares to expand its outdoor advertising business. The company announced the loss on Thursday as it confirmed it would form a joint venture with Quadrant Private Equity to expand its ...
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What do you think about this? Cable cos. shut down interactive ad venture
February 22nd, 2012 - Posted by Atlanta Journal Constitution
Four-year-old Canoe Ventures made it possible for viewers of eight cable networks, including AMC, Bravo and Discovery, to request information by mail from TV advertisers by pressing a button on the remote. It was accessible in 25 million households.
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What do you think about this? Upper Moreland School Board considers advertising in buses
February 22nd, 2012 - Posted by Montgomery Newspapers
By Mark D. Marotta The Upper Moreland School District may seek to raise revenue by selling advertising space inside its buses. District Business Manager Michael Braun presented information about the proposal at the board's budget and finance committee ...
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What do you think about this? Baltimore Grand Prix seeks advertising and marketing help
February 22nd, 2012 - Posted by Baltimore Business Journal
The new organizers of the Baltimore Grand Prix are seeking local advertising, marketing and public relations agencies to help promote the 2012 race. Downforce Racing, the new group approved on Wednesday by the city to manage the race, issued Feb.
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What do you think about this? Lamar Advertising's CEO Discusses Q4 2011 Results – Earnings Call Transcript
February 22nd, 2012 - Posted by TheStreet.com
By Seeking Alpha 02/22/12 - 03:57 PM EST Excuse me, everyone. We now have Mr. Kevin Reilly, Mr. Sean Reilly, and Mr. Keith Istre in conference. Please be aware that each of your lines is in a listen-only mode. At the conclusion of the company's ...
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What do you think about this? Display advertising: Facebook first, but Google gaining
February 22nd, 2012 - Posted by ZDNet (blog)
By Emil Protalinski | February 22, 2012, 1:12pm PST Summary: Facebook was the top dog in the display advertising for 2011, but its lead may not last for very long. Next year, Google is expected to take first place, according to a new forecast.
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What do you think about this? Canadians Having Their Say on the Future of Airfare Price Advertising …
February 22nd, 2012 - Posted by DigitalJournal.com (press release)
| 22, 2012 /CNW/ - Consumers have five days left to let the Canadian Transportation Agency know what they would like to see in air services price advertising regulations. Since February 13th, the Agency has been hosting an online consultation at ... See all stories on this topic » |  DigitalJournal.com (press release) |
What do you think about this? Facebook to Launch a New Premium Ad Product
February 22nd, 2012 - Posted by Technorati
| With the Facebook IPO the hot topic of the year so far, plans that they are to launch a premium advertising platform is perhaps not that surprising. These plans were leaked to the world yesterday however via technology site Gigaom. See all stories on this topic » |  Technorati |
What do you think about this? Twitter adds another wave to the small business marketing ocean
February 22nd, 2012 - Posted by Boston.com (blog)
The latest installment of this game happened this week when it was announced that Twitter would be opening up it's advertising platform to small and medium sized merchants, allowing these groups to take advantage of opportunities that only Fortune 500 ...
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What do you think about this? Facebook Filling Up Timeline App Bandwagon
February 22nd, 2012 - Posted by Forbes
This announcement comes just weeks after the company released impressive advertising metrics in its S-1 filing. [2] The inclusion of these apps should further strengthen investor confidence in Facebook's display advertising business.
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What do you think about this? Eurostar incorporates social media into live advertising platform
February 22nd, 2012 - Posted by Equimedia Marketing News
| Eurostar will integrate social media with real-time outdoor advertising to help improve customer loyalty. The railway firm is launching Eurostar Live, a new digital platform that will cut across both traditional outdoor and online media channels. See all stories on this topic » |  Equimedia Marketing News |
What do you think about this? Resonate Ready to Revolutionize Big Data Through Breakthrough in Values Marketing
February 22nd, 2012 - Posted by MarketWatch (press release)
RESTON, VA, Feb 22, 2012 (MARKETWIRE via COMTEX) -- Resonate, a leading advertising technology company focused on values marketing, today announced that it will use more than $20 million in new funding from Revolution Growth and other investors to ...
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What do you think about this? Revenue watch: Advertisers getting more interested in mobile
February 22nd, 2012 - Posted by Knight Digital Media Center (blog)
New research indicates that advertisers may be overlooking mobile ads in favor of print—for now. But that appears to be changing… According to a recent report from Flurry (a mobile analytics provider), currently US consumers currently spend nearly a ...
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What do you think about this? Jeremy Lin has turned down most advertising and endorsement offers
February 22nd, 2012 - Posted by Larry Brown Sports
By Steve DelVecchio February 22, 2012 - Posted in Basketball With his popularity through the roof and Madison Square Garden's stock at an all-time high as a result of his play, you would think Jeremy Lin would be cashing in on endorsement deals left ...
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What do you think about this? The New York Times Launches Monthly Science Magazine in China Through a …
February 22nd, 2012 - Posted by MarketWatch (press release)
NYTimes.com ) announced today that it has launched, with Chinese publisher Shanghai Zhenwen Advertising Co., Ltd., Science Times China, a monthly magazine, written in Chinese and distributed in Beijing, Shanghai, Hong Kong and other populous cities of ...
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What do you think about this? Arby's Names Crispin Porter + Bogusky Advertising Agency of Record
February 22nd, 2012 - Posted by MarketWatch (press release)
ATLANTA, Feb 22, 2012 (BUSINESS WIRE) -- Arby's Restaurant Group, Inc., the nation's second largest quick-service sandwich chain, has selected Crispin Porter + Bogusky, Miami (CP+B) as its national advertising and digital agency of record, ...
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What do you think about this? Centurion Strategies Expands Special Capabilities in Healthcare, Technology …
February 22nd, 2012 - Posted by MarketWatch (press release)
TAMPA, Fla., Feb 22, 2012 (BUSINESS WIRE) -- Centurion Strategies, a high-level public relations, marketing, advertising and crisis management agency announced today its expansion of services into sports and entertainment, naming current NFL player ...
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What do you think about this? Mobile advertising – its time has come
February 22nd, 2012 - Posted by IT News Online
I think that both of the platforms will co-exist," "For advertisers, the most crucial part is presenting the ad. How the consumer accesses the ad, will not matter," he added. Ryan went on to state: "Location-based marketing will develop - that is, ...
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What do you think about this? How Companies Are 'Defining Your Worth' Online
February 22nd, 2012 - Posted by NPR
On Wednesday's Fresh Air, Turow — the author of the book The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth — details how companies are tracking you through your computer and your cell phone in order to ...
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What do you think about this? HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertising
February 22nd, 2012 - Posted by MarketWatch (press release)
This empowers HopStop to guide advertisers with the right mobile marketing strategy. "HopStop's greatest value to advertisers is allowing them to reach consumers where they are and where they are going. Now the HopStop sales team can tap into that ...
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What do you think about this? Discovering the Riches of TV Advertising
February 22nd, 2012 - Posted by Wall Street Journal
By JOHN JANNARONE In these uncertain times, advertisers are taking solace in the glow of a television. Can investors also find a seat? Growth in overall US advertising spending began to slow early last year and may have declined in the fourth quarter.
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What do you think about this? Video Advertising Commercial Slate to Enter the Digital Age
February 22nd, 2012 - Posted by SHOOT Online (press release)
NEW YORK, February 22, 2012 | SHOOT Publicity Wire | --- The ANA (Association of National Advertisers) announced the transition of the advertising industry's current analog commercial slate into a digital one. The standardized descriptive information ...
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What do you think about this? SEBI eases advertising code for mutual fund industry
February 22nd, 2012 - Posted by Hindu Business Line
SEBI has loosened the advertising code for the mutual fund industry making it more 'principle-based, rather than rule-based'. The rationale behind the change in the advertising code was that the existing regulations were rule-based and imposed a lot of ...
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What do you think about this? Apple, Google try to shore up mobile advertising positions as …
February 22nd, 2012 - Posted by (author unknown)
Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public ...
www.mobilemarketer.com/cms/news/advertising/12137.html
What do you think about this? Lamar Advertising Company Announces Fourth Quarter and Year End 2011 Operating …
February 22nd, 2012 - Posted by MarketWatch (press release)
BATON ROUGE, La., Feb 22, 2012 (GlobeNewswire via COMTEX) -- Lamar Advertising Company (NASDAQ:LAMR) , a leading owner and operator of outdoor advertising and logo sign displays, announces the Company's operating results for the fourth quarter ended ...
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What do you think about this? No – advertising has not beaten culture jamming at its own game
February 22nd, 2012 - Posted by MuMbrella
Would our cities be better without any advertising. The answer was a resounding “yes”. This didn't really come as much of a surprise. After all, the panel were culture jammers – activists who subvert mainstream media, altering the message of an ad to ...
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What do you think about this? Investors share confidence of Seven West chief
February 22nd, 2012 - Posted by Sydney Morning Herald
THE chief executive of Seven West Media, David Leckie, yesterday threw down the gauntlet to his free-to-air competitors, saying the group was ''a bit of a chance'' for a 40 per cent advertising market share for the Seven network, as the newly merged ...
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What do you think about this? Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com
February 22nd, 2012 - Posted by MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from ...
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What do you think about this? MTN tops advertising spend in Uganda
February 22nd, 2012 - Posted by Bizcommunity.com
The Uganda All Media and Products Survey (UAMPS), a report by research company Ipsos-Synovate (formerly Steadman-Synovate) reveals that MTN spent about Shs32 billion on advertising in 2011 and was closely followed by Airtel at approximately Ugx24 ...
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What do you think about this? LinkedIn Advertising Tips For Beginners
February 22nd, 2012 - Posted by Search Engine Watch
With more than 150 million members, it can be an extremely important and effective advertising opportunity when used correctly. The demographics and targeting options of advertising on a social network are powerful and a key differentiator of other PPC ...
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